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 The 12 most important elements of a technical SEO audit



The 12 most important elements of a technical SEO audit

 

There are a number of technical SEO elements you can check during your next SEO audit. From XML Sitemaps to duplicate content, being proactive about optimization on-page and off is a must, writes Marcela De Vivo

 

Contrary to popular belief, technical SEO isn’t too challenging once you get the basics down; you may even be using a few of these tactics and not know it.

 

However, it is important to know that your site probably has some type of technical issue. “There are no perfect websites without any room for improvement,” Elena Terenteva of SEMrush explained. “Hundreds and even thousands of issues might appear on your website.”

 

For example, over 80% of websites examined had 4xx broken link errors, according to a 2017 SEMrush study, and more than 65% of sites had duplicate content.

 

Ultimately, you want your website to rank better, get better traffic, and get more conversions. Technical SEO is all about fixing errors to make that happen. Here are 12 technical SEO elements to check for maximum site optimization.

 

1. Identify crawl errors with a crawl report

2. Check HTTPS status codes

3. Check XML sitemap status

4. Check site load time

5. Ensure your site is mobile-friendly

6. Audit for keyword cannibalization

7. Check your site’s robots.txt file

8. Perform a Google site search

9. Check for duplicate metadata

10. Meta description length

11. Check for site-wide duplicate content

12. Check for broken links

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